Jennifer Hurford is a creative business strategist and marketing leader.
Business results come from creative strategy that puts users first and offers opportunities for meaningful connection. Jennifer helps clients accelerate growth through brand strategy, product innovation and strategic partnerships.
Worked with
Coca-Cola Ford Gobi
Google GSK Hershey’s Hudson Yards IBM
Mondelez New Balance
Pfizer
Samsung Unilever Walmart
Worked for
Ogilvy Consulting
Wunderman Thompson
VML
WPP Ideo
Citi
Learned at
Harvard Business School
Harvard Kennedy School
Haverford College
Member of
Council on Foreign Relations Foreign Policy Association American Council on Germany HBS Alumni Angels
Highlights
Data Driven CX Design
Built consumer purchase experience and brand campaign for new digital device launch.
Sales & Business Development
Pitched, sold and implemented digital transformation strategy for automotive, healthcare, technology companies.
Brand Strategy & Growth
Created global brand platform and digital experience to accelerate fashion retailer’s ecommerce business in new markets.
Innovation & Product Development
Led innovation team through product design sprints to launch new beverage brand.
Cycled over the alps. twice. Once wasn’t enough:)
Lived an on island in the Nile for a year and went horseback riding by the pyramids everyday after work Climbed Kilimanjaro. Once was enough.
Side hustle: Advise startups on brand and business strategy plus leadership coaching (because let’s be real, being a founder is lonely and hard).